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Eight of current top 10 movies rely on DoubleClick to reach audience
Eight of the current top 10 grossing movies at the box office, based on the latest figures released by Box Office Mojo, are leveraging rich media services and technology provided by DoubleClick Inc.,...
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Internet Expert warns FTC on Google-DoubleClick Merger
The President of consulting firm specializing in the converging techcom sector, Precursor, strongly warns the Federal Trade Commission (FTC) and Congress that approving a merger between internet...
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Will Google-DoubleClick Merger cause online advertising bottleneck?
Scott Cleland, President of industry research and consulting firm Precursor, has testified before the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights and recommended...
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Google launches Ad Manager
Fresh from completing its DoubleClick acquisition, Google is out with a new product called Ad Manager, a free solution designed to manage online ad sales and network-based inventory. In English, it...
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DoubleClick Pumps Up Your AdSense Earnings and Screws Yahoo
If your AdSense earnings go up in the next few months, if you start seeing ads for big brands on your little sites, here’s why: Google has opened the DoubleClick Ad Exchange, and connected it to the...
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